Outside of social media, research has shown that committed people engage in a host of behaviors to defend their relationships against threats posed by alternative partners and romantic rivals. Using Facebook, Twitter and all the rest exposes people to a variety of things that could potentially harm their relationship, including ex-partners, alternative partners they could start a relationship with and romantic rivals who could attempt to steal their current sweethearts. We also found another, more strategic reason that people perform these displays: They’re motivated to protect their relationships from threats that exist on social media. We found that people – especially those who are very satisfied with their relationships – use dyadic displays partly because they see their partner as part of who they are. Our recent survey of 236 romantically involved adult Facebook users supported this idea. People may display their couplehood on social media, then, because doing so accurately represents how they see themselves: as intertwined with their partner. People in close relationships often include their partner in their self-concept – they see their partner as part of themselves. One possible reason, proposed by other scholars, is that these displays accurately represent how many romantically involved people see themselves. Dean Drobot/ Why display couplehood this way? People are more likely to post relationship-relevant information on Facebook on days when they feel more insecure about their partner’s feelings for them than they typically do and on days when they feel more satisfied with their relationship. Whether someone underscores their romantic status online can also change according to how a person is feeling at a given time. In contrast, people who have an avoidant attachment style – who are uncomfortable depending on others and who prioritize maintaining their independence – are unlikely to showcase their couplehood in these ways. People who have an anxious attachment style – who worry about their partner rejecting or abandoning them – are also more likely to use a dyadic profile photo and post a dyadic relationship status on Facebook. The more in love a coupled-up person is, and the more jealousy they report, the more likely they are to post their relationship status publicly on Facebook. People who are very satisfied with or committed to their romantic relationship are more likely to post couple profile photos or represent their relationships on social media in other ways. Seventy percent had a dyadic relationship status posted – such as “In a relationship” or “Married.” And participants mentioned their romantic partner in 15% of their recent Facebook updates.Ĭertain people are more likely to use these dyadic displays than others. In a recent study that we conducted, 29% of romantically involved Facebook users had a “couple” photo as their current profile picture.
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